Define User & User needs
Matchmaking students, coaches, and companies
Industry advises and career exploration.
1-1 consulting time or help (troubleshooting) offline, online, privately or in a group.
Better personal branding.
Job assistance (referral, sourcing, applying, tips on job hunting).
Top Solutions for our students
A career center that works.
Coaching students to build career skills. Filling the gap between being a student and being employed.
What did we learn from Site V1 and Site V1.5 (2016-2017)
Using Google Analytics, MixPanel, and Instapage (a landing page builder), I collected the site conversion from April 2017- Sep 2017. I developed a usability test, which was implemented by my design intern. Together we discovered that two of the free product pages, Ask for free career advice & Take a free career assessment, were both getting a decent amount of attraction but were not converting.
What do users value
Information from face-to-face interviews and website walkthroughs with four current program alumni, Alan W, Phil G, Vera C, and Merry H.
A good student success rate.
The companies of the advisers, and having advisor from their selected industry
Knowing what service we offer and the price of the product price early in their viewing
What parts need more information
Success case studies
Our social media account
Advisor detailed information
What is missing
Advisor industry breakdown
Where to subscribe
Sitemap & Information Structure redesign
Old Sitemap & content analysis
Get rid of low conversion products/pages "Ask a question" and "take an assessment"
How to pop?
After research and meetings, our team decided to emphasize our advisor network and to promote our unique personalized coaching method.